On-brand images, explained

Practical guides for founders and small businesses who want every image to look like their brand, without a designer.

• How to Keep Your Brand Consistent on Every Image, Without a Designer

  Consistent branding comes from deciding four things once: colours, fonts, a few layouts, and where your logo sits. Here is how to set them up and keep them for good.

• How to Make a LinkedIn Banner That Matches the Rest of Your Brand

  The LinkedIn banner size is 1584 x 396 pixels. Here is what to put on it, where your profile photo will cover it, and how to make it match your posts.

• How to Make Sure Text Is Readable on Your Brand Colours

  Aim for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Here is how to check your brand colours, and what to do when one fails.

• Link Preview Images: The Right Size, and How to Make Them Look Like Your Brand

  Use a 1200 x 630 pixel image for link previews. Here is how to add it to your site, what to put on it, and how to fix an old preview that won't update.